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傳統(tǒng)與當(dāng)代隨性糅合、東方與西方交相輝映，去掉風(fēng)格與形態(tài)的束縛,讓生活回歸愜意與人文。

The project embodies casual combination of tradition and contemporary and the East meeting the West, which removes the bondage of style and form, and then let life return to comfort and humanity.

△ 鳥瞰圖

序 | Preface

蘇州木瀆，一個從水墨中緩緩洇開的江南古鎮(zhèn)，素有“吳中第一鎮(zhèn)”、“秀絕冠江南”之譽(yù)。

Mudu of Suzhou, an ancient town in Jiangnan, has long been known as "the first town in Wuzhong" and "the most beautiful town in Jiangnan".

項目位于蘇州木瀆，浸潤在江南水鄉(xiāng)、古典園林的脈脈溫存里，蘇州人始終追尋一種愜意、東方的人文生活。

The project is located in Mudu of Suzhou, which is immersed in the tenderness of Jiangnan water town and classical gardens. Suzhou people are always looking for a comfortable and Oriental cultural life.

設(shè)計思考

如何將姑蘇人文與當(dāng)代美學(xué)糅合

進(jìn)行古與今、新與舊的融合探索

讓人文與時尚共融一室

給人們帶來一種當(dāng)代、隨性的生活方式

成為本次設(shè)計的思考出發(fā)點(diǎn)

How to combine Gusu humanity with contemporary aesthetics

To explore the integration of ancient and modern, the new and the old

Let humanity and fashion coexist in one room

Bringing people a contemporary & casual way of life

It has become the starting point of this design

蘇州樾府營銷中心 | 水墨姑蘇的當(dāng)代演繹

設(shè)計表達(dá)

設(shè)計以姑蘇水墨及園林為創(chuàng)作靈感

簡潔、國際化的設(shè)計語匯

寫意當(dāng)代東方的愜意優(yōu)雅

為古鎮(zhèn)帶來一個當(dāng)代而又充滿底蘊(yùn)的空間

引領(lǐng)一種愜意、人文的品位生活

The design is inspired from Gusu ink painting and gardens

Through simple and international design vocabulary

Representing the cozy elegance of the contemporary Orient

Bringing the ancient town a contemporary space with heritage

Leading a comfortable, humanistic and grade life

西形東韻 | Eastern Form and Oriental Rhyme

簡雅的白色、寫意的水墨、干練的線條，營造一種東方的安靜、優(yōu)雅之美。

Simple and elegant white, freehand ink and dynamic lines create a kind of elegant beauty of Oriental quietness.

△ 太湖石漏景

獨(dú)步蹊徑、拙石臥波，自然斷裂的痕跡、未經(jīng)打磨的透漏，感受復(fù)得返自然的舒暢與愜然。

Through unique path, clumsy stone with lying wave, traces of natural fracture, unpolished leakage, here we can feel the ease and pleasure of recovery nature.

△ 水墨筆觸藝術(shù)

筆墨煙云| Ink Brush Stroke

蘇州湖畔的水墨緩緩洇開，繪出繾綣怡然的江南意境，豁然遐朗，一派清幽之境悄然生發(fā)。

The ink and wash slowly spread across the lakeside of Suzhou, drawing a romantic and pleasant mood of Jiangnan, and therefore a space of silence has quietly sprung up.

尋悠悠墨香而來，以青藍(lán)著調(diào)，意在營造一處清新雅致、融情于景的場域。

With leisurely ink fragrance and blue tone, here the design intends to build a pure, fresh and refined field in harmony with the scene.

美，無需刻意。以藝術(shù)化的理解，在日常中注入細(xì)膩的情感，低奢的香檳金碰撞隱逸的竹格柵，詮釋對生活格調(diào)的追尋。

There is no need to express beauty deliberately. With an artistic understanding, delicate emotions are injected into daily life, and the modest luxury champagne gold meets the reclusive bamboo grid to interpret the pursuit of life style.

承載著墨香意蘊(yùn)的人文底色，在潛移默化之中，將自然的香氣融入，富有人文藝術(shù)氣質(zhì)的細(xì)膩。

Bearing the humanistic background of ink implication, imperceptibly, the design integrates the natural aroma and is rich in the delicacy of humanistic and artistic temperament.

?木瀆老房子 | 傳承與喚新

02
設(shè)計表達(dá)

以簡潔、自然的姿態(tài)

從藝術(shù)角度進(jìn)行傳統(tǒng)與當(dāng)代的融合喚新

在保留原有格局下對老房子進(jìn)行改造

重塑一種時尚、詩意的生活體驗

In a simple and natural pose

From the artistic point of view, the design integrates traditional and contemporary and creates innovation

The designer remakes the old house in the retention of the original pattern

Reshaping a fashion and poetic life experience

人文時尚 | Humanity and Fashion

群青色暈染時光的人文足跡，與現(xiàn)代時尚材質(zhì)巧妙兼糅，為古老的建筑增添了幾分明亮活潑，薈集人文風(fēng)骨與書香儒蘊(yùn)，古今相繼，從容自得。

The cyan polishes cultural footprint of time in this sales center. The traditional architecture combines modern fashion materials, which adds some brightness and liveliness to this ancient building, where collects humanistic spirit and scholarly Confucian connotation. The ancient and the modern coexist leisurely and contentedly.

新舊相糅 | Fusion of the Old and the New

古老的建筑融入新生的靈魂，浮光掠影交替中找尋一種傳統(tǒng)與當(dāng)代的平衡。

The old building blends with the new soul. In the alternation of glimpses, the designer tries to find a balance between traditional and contemporary.

傳承獨(dú)特的東方風(fēng)韻，令文士生活躍然水墨意境之間，實(shí)現(xiàn)一場人文藝術(shù)的回歸之旅。

Inheriting the unique Oriental charm, this design makes literati life leap between ink painting artistic conception, which realizes a return journey of humanities and art.

釀一縷斜陽，與綠意對坐，品一杯清茶，嘗試喚醒內(nèi)心對歷史的記憶，享受這份寧靜、安逸與歸屬感。

In a ray of setting sun, you can enjoy a cup of tea around the green. Here the scene tries to wake up the inner memory of history, and it let us enjoy this peace, comfort and belonging.

一墻拙石、墨陶竹枝、一盞茶杯，拙樸的傳統(tǒng)美感于細(xì)節(jié)中得到當(dāng)代美學(xué)的傳承，文人詩意的浪漫躍然而出。

The humble traditional aesthetic sense in the details of a wall of stone, bamboo in ink pottery, a tea cup, will be carried on through contemporary aesthetic, and therefore poetic romance jumps out.

傳承與新生，在空間中釀就，為人們帶來人文、詩意的生活體驗，讓設(shè)計品位生活。

Inheritance and renewal brew in the space, and it brings the humanity, the poetic life experience for people; hence let the design taste the life.

在傳統(tǒng)與當(dāng)代之間自由穿梭，新舊交相呼應(yīng)，設(shè)計不強(qiáng)調(diào)風(fēng)格與形態(tài)，讓生活更加隨性、愜意。

In short, this design freely shuttles between tradition and contemporary, and the old and the new echo in it. Moreover, it does not emphasize style and form, which make life more casual and comfortable.

項目信息 | Project Information

項目名稱 |?蘇州樾府

Project Name | Yue Mansion

項目性質(zhì) | 營銷中心

Project Category |?Sales Center

項目地點(diǎn) | 蘇州木瀆古鎮(zhèn)

Location |?Binzhou,Shandong

甲方單位 |?保利里城地產(chǎn)

Client | Poly Legend Properties

項目面積 |?785 ㎡&503 ㎡

Area | 785sq.m.&503sq.m.

硬裝設(shè)計 |?柏年印象、北京集美組