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主入口 ?田方方

透過半透明的“罩”望向休憩區 ?田方方

由刺有手工蘇繡的貢緞包裹而成的吊燈在“廳”的中央 ?田方方設計單位 Offhand Practice項目地點江蘇省蘇州市倉街1號第G層188號建成時間 2024年9月建筑面積 150平方米

本文文字由設計單位提供。

熹微的霞光映照在倉街的青石板路上，深秋的晚風不僅帶來了寒山寺的紅葉，還悄然迎來了姑蘇城內一位新的客人。As the first soft rays of dawn paint the cobblestone street of Cangjie in soft hues, an autumn breeze carries not only the crimson leaves from Hanshan Temple but also a mysterious guest who had silently slipped into the tranquil city of Gusu.

地處古城核心，毗鄰相門城墻，倉街作為承載蘇州記憶的商業街區，以從容的姿態迎接著過往的行人。熙攘的街巷深處，一方靜謐的小園里，坐落著倉街唯一一座經謹慎修復后重煥生機的清代建筑——“鳳凰廳”，成為了品牌在蘇州的首個安身之所。在粉墻黛瓦與現代櫥窗的光影交錯中，這里正在展開一場與江南的詩意對話。Nestled in the heart of the ancient city, adjacent to the Xiangmen Wall, Cangjie is a historic commercial district that carries the treasured memories of Suzhou. It warmly welcomes visitors with its peaceful atmosphere.Hidden deep within the bustling alleyways, a tranquil courtyard houses the Phoenix Hall, the sole Qing Dynasty architecture in Cangjie to be meticulously restored. This historic gem, a testament to our respect for the past, now serves as Aesop's first home in Suzhou. Bathed in the interplay of light and shadow that dances across its whitewashed walls and traditional black tiles, Aesop engages in a poetic conversation with the timeless beauty of Jiangnan Watertown.

鳳凰廳全貌 ?田方方

在花園南北兩側的門洞對望 ?田方方設計的核心在于重新定義傳統建筑下的空間，融入現代功能的同時為業主營造一個具有獨特品牌氛圍的空間體驗。受傳統園林建筑的啟發，空間的分隔形式采用“罩”這一典型的園林室內構件，將空間劃分為核心的“廳”與四周的“室”——“廳”是開放的，承載了社交屬性，也兼具一定的儀式感；“室”則更多意味著包裹性的私密體驗。這兩種空間屬性與品牌的空間需求不謀而合。The design's core concept revolves around reimagining the space within the constraints of traditional architecture. The goal is to seamlessly integrate modern functions while crafting Aesop's distinctive, brand-centric spatial experience. Inspired by conventional garden architecture, the spatial division draws inspiration from the concept of "shade" , a typical design element that partitions the space into a central "hall" and surrounding "rooms". The "hall", an open space, fosters social interaction and imbues the space with a sense of ceremony. In contrast, the "rooms" offer a more private and enclosed experience. This duality of spatial qualities perfectly aligns with Aesop's spatial requirements.

“罩”的靈感——左：拙政園遠香堂平面圖；右：留園五峰仙館掛落飛罩實景圖 ?Offhand Practice

平面圖 ?Offhand Practice產品架與“罩”結合，跟隨建筑的梁柱位置置入，滿足功能需求的同時自然形成了空間層次和體驗動線——臨街的南立面敞開六個門扇，成為主入口，歡迎客人的到訪；山墻的次入口在分散人流的同時，將側園樹影婆娑、流水泠泠的景致引入室內；標志性的中央水槽是空間的核心，被放置于中心的“廳”內，寬敞的空間能讓訪客在此安心試用產品，自在交流；個人化水槽、香水柜、休憩等功能則被放置在四周的“室”中，為訪客提供專屬而妥帖的個人化服務。Product shelves integrated with the "shade" are strategically positioned along the existing beams and columns, seamlessly fulfilling functional requirements while creating a sense of spatial hierarchy and enhancing the overall experience. The south facade facing the street features six inviting doors that serve as the main entrance. The gable wall as the secondary entrance disperses the flow of visitors while offering glimpses of the enchanting garden with its swaying trees and gently flowing water. The iconic central sink, the core feature of Aesop, is positioned in the central "hall" . The generous space allows visitors to comfortably try out Aesop's products and engage in casual skincare consultations. The ensuite sink, fragrance armoire, and seating area are nestled within the surrounding "rooms", offering an intimate experience.

爆炸圖 ?Offhand Practice臨街的主入口敞開大門，歡迎客人到訪 ?田方方

標志性的中央水槽 ?田方方絲綢，這一蘇州的傳統瑰寶，因其朦朧而親人的質地，在這里被大面積運用到空間中。“罩”的形式遵照傳統比例，但以金屬與半透真絲代替了傳統的木質結構與鏤空雕刻，傳遞了簡潔凝練的現代語言。石，作為蘇州園林的基本要素，擁有天然的紋理和沉穩的色調，成為中央水槽與個人化水槽的材料選擇，同時依托現代工藝，將精致的紫銅水槽鑲嵌其中。在滿足使用需求的同時，水槽如一處處石景，被安放在空間各處——潺潺的流水、穩重的置石，是對蘇州園林“疊山理水”美學的現代回應。Silk, a cherished possession of Suzhou, is extensively utilized throughout the space for its soft and sheer texture. The "shade" adhered to traditional proportions while substituting metal and semi-translucent silk for the wooden framework and intricate carvings, conveying Aesop's concise and refined modern aesthetic. Stone, an essential element of Suzhou Garden, with its natural textures and calming hues, is the material for central and ensuite sinks exquisitely inlaid with copper. Fulfilling functional requirements, the gently flowing water and the placement of the sculptural stone sink, reminiscent of scenic stone formations, echo the "stacked mountains and flowing water" aesthetic that defines Suzhou Garden. By employing traditional materials and craftsmanship, we create a profound connection to the local culture, and heritage is forged.

“罩”與產品陳列的融合 ?田方方

從中央水槽望向花園 ?田方方“廳”的中央，由絲滑貢緞包裹而成的吊燈將空間微微點亮。其上應用了位列四大名繡之首的傳統非遺工藝——蘇繡。以針作畫，巧奪天工，畫面取自清代畫家樊圻的山水冊頁。一張姑蘇畫卷在空中徐徐展開，訴說著溫婉的江南故事。 In the heart of the "hall", a modern lantern enveloped in silk softly illuminates the space. Adorned with Suzhou embroidery, one of the four primary traditional embroidery techniques, the lantern transforms into a canvas for exquisite needlework by Su embroidery artists. Inspired by the painting of Qing Dynasty artist Fan Qi, a Gusu painting scroll gracefully unfurls in the air, narrating the gentle tales of Jiangnan.

由刺有手工蘇繡的貢緞包裹而成的吊燈在“廳”的中央 ?田方方

蘇繡圖案源自樊圻繪制的山水冊頁“室”的深處，一個簡潔優雅的香氛衣柜如同神秘的寶匣，吸引人們上前一探究竟。柜身被纖細的支座輕巧地托起，柜門上點綴著小巧精致的銅環把手，是對傳統明清家具的呼應。精心挑選的清代老家具在空間中隨處可見，這不僅減少了對新資源的索取，也讓這些舊物件煥發出新的生命。Deep within the "room", an elegant fragrance armoire that beckons like a mysterious treasure cabinet, inviting for exploration. Gracefully supported by slender stands, the cabinet doors are accented with delicate copper ring handles, echoing the traditional furniture of the Qing Dynasty. Carefully selected antique furniture is scattered throughout the space, reducing our reliance on new resources and breathing new life into these cherished pieces.

簡潔優雅的香水柜藏在“室”的深處 ?田方方適時地回應當下，傳統才能得以真正傳承和延續。從空間到工藝，設計師以現代視角詮釋江南傳統，引入自然永續的生活方式，于市井喧囂中，提供一處沉靜的蔭蔽之所。By embracing the present, traditions can truly be passed down and perpetuated. From space to craftsmanship, Aesop reinterprets Jiangnan traditions through a modern perspective, incorporating a sustainable lifestyle and offering a tranquil sanctuary amidst the urban clamor.