斜塔之巔 & 歌劇魅影 "The Phantom of the Opera"

世野 ISEYA【解放碑 概念店】

Design Description of Shiye ISEYA Chongqing Liberation Square Hotel.

世野 ISEYA 解放碑概念店于2024年開業，選址渝中半島解放碑核心商圈——英利國際金融中心，希望為認同創新的年輕客人，呈現一個富有感染力和想象力的社交與體驗場景。我們不鼓勵在項目中講大道理，更看重抵達酒店的客人能感受到設計創意帶來的想象力和愉悅體驗。This design does not advocate for mere conceptual talk in our projects; instead, we sincerely hope that every visitor experiences the joy brought by our design creativity. This project is located on the top floor of a central office building and aims at providing a dynamic and imaginative social and experiential space for adventurous young guests. We aspire to create a space with both visual impact and creativity amidst the serious office atmosphere, allowing guests to experience unique pleasure through the design.

設計具有兩個挑戰：首先，傾斜的建筑頂層的幕墻帶給人強烈的壓迫感。我們將傾斜的幕墻改造為巨幅的“畫窗”，把幕墻原有的骨架隱藏起來，借助大堂9米的高度，傳達給客人震撼的“劇場”畫面。透過窗還能看到城市遠郊起伏的山脈。This project have two challenges: Firstly, the inclined curtain wall of the building's top floor created a strong sense of oppression. We transformed it into a large window, turning it into a visual canvas that conceals the original structure of the curtain wall. Utilizing the lobby's 9-meter height, we present a breathtaking theatrical view. Additionally, the window offers a panoramic view of the undulating mountains on the city’s outskirts.

如何在”規規矩矩”的大樓中“造夢”，讓來往的客人們感到驚喜和趣味？我們結合原建筑的空間特點，以“歌劇魅影”為主題，聚焦營造“劇場感”，在簡約的整體空間界面中，將古典元素融入裝置、家具、燈具、地毯等，與LED墻面的畫面聯動，產生強烈的戲劇性和感染力。Secondly, it needs to create a dreamlike atmosphere within this monotonous office building, surprising and engaging visitors. To achieve this, we chose the film "The Phantom of the Opera" as the design theme, focusing on creating a theatrical ambiance. In the minimalist spatial layout, we incorporated classical elements, designing unique installations, furniture, lighting, and carpets, all synchronized with the LED wall to produce a strong dramatic effect.

大堂休息區相對狹窄，為提升社交空間的舒適度，設計師利用鏡面，將單側傾斜的建筑幕墻，映射為雙面傾斜，創造出對稱的長廊，將壓迫感巧妙地轉變為儀式感，順勢打塑造了酒店的空間IP——“云端斜塔”。To enhance the comfort of the narrow lobby lounge area, we used mirrored materials to reflect the single inclined curtain wall into a symmetrical double inclined form, converting the oppressive feeling into a sense of ceremony and creating a comfortable and symmetrical corridor space.

家具陳設是空間的基礎功能模塊，也是與客人互動的情緒道具，游走其間，情不自禁，翩翩起舞。Furniture arrangement is the fundamental functional module of the space, as well as an emotional prop for interacting with guests. Walking through it, one cannot help but feel the urge to dance.

客 房 Guest room

酒店客房設計秉持世野一貫的先鋒氣質，整體簡潔利落。大膽導入蘋果砂金屬板與石材、織物、皮革等材質形成強對比和大反差，凸顯空間獨特的氣質和格調。與此同時，塑造亮點體驗模塊，響應“看世界夠野”的slogan，配置了讓人難以置信的水晶湯池，音樂休閑吧，云端梳妝臺，結合音樂，燈光整體氛圍，呈現給客人難忘且美好的旅途記憶。The hotel rooms continue the theme of "The Phantom of the Opera" and feature a stunning large swimming pool. Combined with music and lighting, we offer guests an unforgettable and delightful journey experience. To ensure safety and reliability, we collaborated extensively with construction structural engineers.

針對不同系列的客房設定差異化的體驗模塊，拒絕免傳統酒店制式的套路！Create differentiated experience modules for different series of rooms, and say no to the traditional hotel formula!

客房調性整體簡練利落，物料質感是設計研究的重點，希望借助于客人觸感體會到空間的品質！The overall tone of the guest room is simple and crisp, and the texture of the materials is the focus of the design study. We hope that guests can experience the quality of the space through their sense of touch!

“傾斜的幕墻”既是設計的難點，也成就了設計的亮點——【云端斜塔里的夢空間】！"Inclined curtain wall" is not only the difficulty of the design, but also the highlight of the design - [Dream space in the Leaning Tower of the cloud]!‘’

日暮，云霞映襯湯池微波，客房柔光暈染，伴隨音樂，盡享都市之巔的美好，與身邊人，與這座城！At dusk, the clouds set off the microwave pool, the soft light in the guest room, accompanied by music, enjoy the beauty of the top of the city, with the people around you, and the city!

后記：

酒店——旅行中的驛站，是旅程中的重要節點。

同行七年，BDD布道設計見證了世野ISEYA的每一步成長，也有幸親歷品牌的每一次蛻變和迭代。

作為精品酒店領域的獨特存在，世野往往不按套路出牌，表象的天馬行空背后，是從選址調研，設計創作，建設運營等，每個環節的反復打磨，深度推敲，不斷試驗。

基于用戶獨特體驗，不是一句冠冕堂皇的空洞口號。拒絕制式，不從主流，風險自然相對更大，更冒險。而冒險，從來都是開創者的利劍，在同質化程度越來越高的酒店市場中，直面風險，另辟蹊徑！

一店一面是世野的品牌堅持，也是與BDD布道設計的合作共識。不同的物業，不同的空間感受，不同的景致與項目原生感染力，自然生長出不一樣的場景，孕育出不一樣的項目“靈魂”。

而彼此獨立，甚至割裂的特色場景，都根植于同一個源點：穩定的輸出品質——這是品牌高于一切的先導邏輯。

如果說，客人是空間的闖入者，空間又何嘗不是客戶旅程中的闖入者，一次善意且出乎意料的闖入，斜塔之巔的歌劇院 & 歌劇院里的世野酒店，歡迎闖入！

2024.9

Project information 項目檔案

項目名稱：ISEYA-世野- 【解放碑概念店)】

項目地點：渝中區民權路28號英利國際金融中心

項目業主：重慶世野酒店管理有限公司

業主代表：張建震機構：BDD布道設計

服務內容：硬裝/軟裝/機電/照明

設計總監：劉萬彬

藝術總監：謝曉影

硬裝設計：劉聰 / 邵榮富

軟裝設計：盧琴 / 舒詩亮?

品牌設計：果術 SAC DESIGN

燈光顧問：沐影照明?

項目攝影：石梓峰|偏方攝影 （特注署名除外）

視頻拍攝：DD出境模特：夢茜

主要材料：石材/蘋果砂不銹鋼/鏡面/藝術地毯/藝術玻璃/木飾面

單位：重慶設計集團港慶建設集團有限公司

建筑面積：5300 ㎡

設計時間：05/2023 - 08/2023

建造時間：10/2023 - 07/2024